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It took 20 years. 20 Years of misery, of agony, of disbelief, of frustration, of fallen desire and hope time after time. But the end of 2020-21 has brought relief and hope and joy to the city of Venice. For the 1st time since 2001Venezia Football Club was once again part of Italy’s Serie A. Will fortune will strike this time around and the club will be able to maintain its position rather than quickly get relegated? This way or the other, its Calcio and art in Venice once again.
In a way, the story of Venezia FC is the story of Italian Calcio: Once the leading league of European football, once the best national team in the world, has fallen on hard times because of scandalous management that too often involved fraud, playing in old stadiums, unsuitable anymore to demands of the modern game, even though the stadiums are sited in beautiful cities that are being adored by millions of worldwide visitors. And maybe, just maybe, there is a glimpse of hope.
In 1907, two local clubs in the city of Venice merged and form a football club. The club’s only claim for fame came in 1941-42, when it won the Coppa Italia. Since then, it was just a matter of bouncing between Serie A and Serie B. Starting in early 90’s the club moved through a series of name changes, in order to try to keep afloat and continue playing, after incredibly bad financial management. In 1998 Venezia was promoted back to Serie A (and again merged with another club), but the joy wouldn’t last long. It all came crushing down in 2002, when then owner Maurizio Zamparini bought Palermo and left Venice, taking Venezia’s best players with him. During the next decade, the club went through no less than three bankruptcies, getting himself relegated to Italy’s 5th tier.
In 2015-16, after another bankruptcy, the club was purchased by New York criminal and celebrity attorney Joe Tacopina, who organized a group of foreign investors and started the way back up. Again, the club was renamed, this time Venezia FC. Tacopina didn’t hesitate to declare his intentions: going back to Serie A, getting city residents and tourists alike involved, building a new, bigger stadium and competing in Europe.
First target was achieved, as Venezia is back playing with the big boys.
The city of Venice is shrinking physically and in numbers, as residence is down to 50,000, not really a big-market football town and market. Tacopina is targeting tourists, who stand at 20 million a year. In addition, after buying the club, Tacopina and his friends walked from business to business, hotels and shops, and of course some pizza places, in Piazza San Marco and other venues, arguing them to give discounts to fans and tourists in exchange for a team’s membership card, that in return will provide discounts for their own businesses. The reception was met with warm welcomes. In addition, Venezia has sold over 1,000 team shirts following its promotion to Serie A, a sign of shroud marketing.
The current stadium is a problem. Stadio Pierluigi Penzo (Penzo for short), is the second oldest sports venue in Italy. Opened in 1913 and with a capacity of only 7,500 seats, it shows its age. The stadium sits on the tip of Venice southern island and players sometimes arrive by boat. There are docking points in the vicinity, a park, a high school, and, of course, a Catholic church. It’s very romantic but doesn’t cut it in demands of modern-day football. Tacopina and Venice mayor are talking about a new, 25,000-seat stadium, close to the city’s Marco Polo airport. But starting a real estate project in Venice is very complicated and very expensive. Only time will tell.
In the meantime, assuming that Venezia is out of financial uncertainty, there really isn’t a better place and city to come and enjoy an afternoon of football.
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